I've been asking myself this very question for several months. I pinned several infographics to my Pinterest account and took some time this week to print out 7 social media sharing infographics and do a comparison of the best times to post to social media.
How I evaluated the best times to post to social media
I looked at the sharing times for 5 social media platforms - Facebook, Twitter, LinkedIn, Google+ and Pinterest. I reviewed and broke down the times from 7 social media sharing infographics. Not all of the infographics contained all 5 of the social media platforms, but they provided some great insights into the best times to post to social media.
Here are the 7 social media infographics I used for my comparison:
I created a spreadsheet (available in the ebook link below) to be able to actually compare the information and evaluate what looked to be best times to post to social media. Not all of the data lined up exactly, but there were similarities that were consistent.
Here are my thoughts on the best times to post on social media from the infographics
Best Times To Share On Social Media (US EST)
- Facebook 1-4pm
- Twitter 1-3pm
- LinkedIn 7-9am or 5-6pm (Tue-Thurs)
- Google+ 9-11am
- Pinterest 8-11pm or 2-4 pm
Get the ebook below for the complete chart of days/times to AVOID as well.
So if you are using a social media tool to schedule your social media posts, you want to make sure you are NOT simply sharing all your posts at the same time to ALL the different platforms (IE, Facebook, Twitter, Google+, etc). This is not best practice and not only is your timing off, the style and feel of your posts differs between each social media platform.
You will also need to evaluate what times your fans/followers are active on Facebook and Twitter. Here's how you can find out when your fans/followers are active:
- Facebook: Check Facebook Fan Page Insights to see what times your fans are most active - Fan Page/Insights/Posts/When Your Fans Are Online
- Twitter: Use Tweriod to find out when your followers are active
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